Cookie Policy
Last Updated: March 8, 2026
This Cookie Policy explains how The-Re B.V. (“we”) uses cookies and similar technologies on our website. It supplements our Privacy Policy, which describes how we handle personal data more broadly, including the purposes of processing, legal bases, and your rights under the GDPR.
What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. They help a site remember your actions and preferences over a period of time. We also use related technologies such as pixel tags (transparent images that load when you view a page or email), local storage, and server-side identifiers. These tools support essential site functions, analytics measurement, and (with your consent) marketing activities like remarketing and conversion measurement.
Types of cookies we use
Cookies vary by lifespan and origin:
- Session cookies are temporary and expire when you close your browser.
- Persistent cookies remain on your device until they expire or are deleted.
- First‑party cookies are set by our domain and used for core functionality.
- Third‑party cookies are set by providers such as Google and Meta to enable analytics and advertising tools, only after consent where required.
Cookie categories
We group cookies into three categories. You can manage your preferences at any time using the “Manage cookie preferences” link in the footer.
1) Essential
These cookies are strictly necessary to operate the website, maintain security, prevent fraud, and remember your cookie preferences. They do not require consent. If you block them, the site may not function properly.
2) Analytics (consent)
With your consent, we use analytics cookies to understand how visitors use the site, such as which pages are viewed and for how long. We currently rely on Google Analytics 4 with IP anonymization and aggregated reporting. These insights help us improve content, navigation, and performance.
3) Marketing (consent)
With your consent, we use marketing cookies and pixel tags to support advertising and remarketing, measure conversions, and build audience segments (for example, through Google Ads and Meta technologies). These technologies help us show relevant messages and understand which campaigns are effective.
Cookie table
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity and security | Essential | First‑party | Session |
| cookie_consent | Stores your consent preferences | Essential | First‑party | 12 months |
| _ga | GA4 user identifier | Analytics | Third‑party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state for property (10‑char ID) | Analytics | Third‑party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third‑party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third‑party | 90 days |
| _fbc | Meta Pixel click identifier (when fbclid present) | Marketing | Third‑party | 90 days |
Legal basis and consent
Because The-Re B.V. is established in the Netherlands, we follow the GDPR and Dutch ePrivacy rules. Essential cookies operate on the basis of legitimate interest and necessity for the service. Analytics and marketing cookies are used only after you provide explicit consent via our cookie banner or preferences panel. You may withdraw consent at any time; withdrawal does not affect the lawfulness of processing before withdrawal.
How to manage cookies
- On this site: Use the “Manage cookie preferences” link in the footer to open the banner or preferences panel and adjust your selections.
- Browser controls: Most browsers let you block or delete cookies. Settings are typically found under Privacy/Security. Blocking essential cookies may impair site functionality.
- Provider tools: For Google Analytics, see Google’s opt‑out add‑on. For Google Ads preferences, visit adssettings.google.com. For Meta ad preferences, see facebook.com/adpreferences. You may also consult YourOnlineChoices.eu.
Third‑party providers
We work with service providers that help operate the website and measure or support advertising. Where relevant, these providers may receive cookie identifiers, truncated IP addresses, device information, and aggregated usage data:
- Google LLC (Analytics, Ads, Tag technologies): analytics metrics, conversions, remarketing audiences. Privacy: policies.google.com/privacy.
- Meta Platforms (Pixel, Conversions): page views, conversions, audience membership with hashed identifiers where applicable. Privacy: facebook.com/privacy/policy.
- Cloudflare, Inc. (security/CDN): IP‑based threat detection and performance. Privacy: cloudflare.com/privacypolicy/.
We do not permit these providers to use site data for their own independent commercial purposes. International transfers outside the EEA rely on the EU‑US Data Privacy Framework and/or Standard Contractual Clauses, as applicable.
Retention
Cookie lifetimes are listed in the table above. Analytics data is generally retained for up to 14 months in aggregate reporting. Consent records may be stored for up to 12 months (or longer where needed for compliance). You can remove cookies earlier using your browser controls.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in law, providers, or our services. Material changes will be highlighted on this page. Continued use of the site after an update indicates your acknowledgement of the revised version.
Contact
If you have questions about this Cookie Policy or your preferences, please contact The-Re B.V., Ridder Thibaldstraat 19, Limburg, 6444 ED Brunssum, Netherlands, or email [email protected].